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New Opportunity for Young Entrepreneurs at El Camino
New program offers training for prospective businessmen and women ages 14 – 27

By Cheryl Scott
Bulletin Staff Writer

El Camino College is offering an opportunity at its Hawthorne campus for young, would-be entrepreneurs to get training from experts in their field of interest as well as financing for starting their businesses.

The Young Entrepreneurial Program will hold its first Summer Buzz on Biz Academy at the El Camino College Business Training Center, 13430 Hawthorne Blvd., next month. The deadline for applications is June 13.

The program is open to anyone between the ages of 14 and 27 who is interested in starting a business.

“Our young people face so many challenges and obstacles that the best way for them to proceed with their professional life is to become entrepreneurs,” said Alex Vaughan, director of the program. “We have successful people from all fields of business who will be working with the students and providing them with opportunities to see what goes on behind the scenes in various businesses.”

One field trip scheduled for the academy is a 90-minute tour of the Port of Long Beach that will be made possible by a program adviser who is employed with port management. Another will be a trip to observe the sound check for the Grammy Award show arranged by someone in the recording industry.

The program was developed by Vaughan and Program Manager Dr. Giovanna Brasfield.

“The program is designed to give students real-world experience in five high-growth businesses, which include food, technology, entertainment, fashion and services. It is open to anyone from 14 to 27 from a wide area that includes Compton, Inglewood, Watts, Gardena, Torrance and Hawthorne. It’s also free.”

A prospective participant need not have concrete plans for starting a specific business, Brasfield said. “We have resources that will help them to transfer their area of interest into a plan for getting into a particular business. We will help them focus their passion to develop a business idea. Many enterprising young people have the talent and organizational skills to operate a business, but they are choosing the wrong activities. For instance, a drug dealer on the corner may be a businessman waiting for an opportunity. Someone who babysits may be an excellent candidate for starting a business in child care.”

The program is funded for two years, but sponsors from the private sector are being sought to be used as resources if government funding should stop.

“We are working with the financial and loan industry,” said Vaughan. “We are also developing resources that could fund start-up businesses through loans. Our program will teach all aspects of business, from the development of a business plan to marketing and sales. Once a student has graduated from the program, he will be qualified to speak in business terminology to professionals in the field of finance for the purpose of securing a loan to start his business venture.”

The application process for the academy involves an entry essay in which the applicant explains why he should be accepted into the program. “For those under 17, we require parental permission,” said Brasfield.

“We are hoping to get 100 participants in our 2008 Buzz on Biz Academy,” said Vaughan. “We already have 25 signed up. We are hoping that out of the 100 participants 60 or so will sign up for another year.”

Brasfield has been with El Camino College since October. She works with a Caltrans program that encourages minority and women business owners by offering contracts for services it needs.

“Caltrans has a child care service for its employees,” Brasfield said. “So it has contracts available for vendors to provide that service. It also has a large real estate and property management division that deals with the acquisition of property for future projects and the management of those properties until they are used.”

This experience has given her experience in guiding entrepreneurial-minded people in starting their own businesses.

Vaughan is an adjunct professor at Long Beach City College. “I was in the private sector for 22 years,” she said. “I worked for Johnson Publications, which was the parent company for several nationally distributed magazines, cosmetic lines and high-end department stores.”

As a professor teaching marketing, advertising and management, she has developed a curriculum that has been folded into the Young Entrepreneurship Program.

The academy will run for 10 weeks beginning June 21. In October a graduation ceremony, to be called the “Academy Awards,” will be held at a venue to be determined during the summer.

An orientation for the program will be held on Saturday, May 31, at the Hawthorne location at 3 p.m.

The Young Entrepreneurial Program is offered under the auspices of the Small Business Development Centers, which are funded by the Small Business Administration and the California Economic Workforce and Development Program.




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